TikTok is introducing a fresh option that enables them to lessen the volume of AI-made content appearing in their streams. This move comes as the service announced that it currently hosts over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a widespread rollout. This shift comes amid a increase in content created by AI, spurred by recent AI video creators.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A considerable share of this material is deemed low-quality AI content, a label for substandard, bulk-generated content that is typically nonsensical or surreal.
“We know from our community that a lot of users appreciate content created using AI tools, from AI artwork to science explainers, and we intend to offer the community the ability to adjust the amount of that, depending on their own likes,” commented a company executive.
Scale of AI Content
The service disclosed that there are presently 1.3bn videos on its app tagged as made with AI. Overall, more than 100 mn pieces of content are uploaded to the service daily, making AI-generated material a limited part of its complete catalog.
User Control Features
Members will be able to decrease or raise the amount of AI-generated videos they view by accessing the “manage topic” setting in the application and picking the AI content topic. Additional categories that can already be modified under the tool encompass politics, fashion, cosmetics, and movement.
Platform Guidelines
Its guidelines require users to label convincing AI-generated content, and it bans harmful deepfakes of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be removed under its terms of service.
Furthermore, the app will now attach an “AI-made” label to content created with its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This step is intended to deter users from attempting to circumvent the labeling process.
Educational Initiatives
The company is also establishing a $2 million educational fund for experts and groups to develop educational content about using AI responsibly. This initiative will assist charitable organizations specializing in educating computer science.
Platform Protection
The platform has supported its content review process, during discussion over proposals to lay off hundreds of review team members in Britain. The company is expected to reduce a significant number of roles in its user protection division in its British office, with trade unions and online safety experts expressing worry that staff are being displaced by machine-led review.
A trust and safety lead stated that human moderation would remain essential, but automated tools can shield workers by eliminating the most harmful content ahead of it is viewed by humans. The platform announced a notable drop in shocking and graphic content seen by safety staff over the previous year due to reliance on its AI tools.
We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s highly necessary to minimize viewing of dangerous material as rapidly, which is the area in which a significant AI assistance is proving valuable process content quickly.”
